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When it comes to durations, you have a wide range of choices: your auction can run for 10, 7, 5 or 3 days, or even only one day if you have a good enough feedback rating. There's a reason why you get to choose your duration, and that's because different durations are good for different things. To decide how long you should list your items for, all you need to do is ask yourself a few questions. Do you want to sell things quickly? If you'd rather sell now than in a few days, even if it means losing a little of your profit, then go ahead and choose the shortest duration you can get. If you're the more patient type, on the other hand, you might as well sell slowly. How much is your item worth? Items with a higher price are worth re-listing every 3 days or so using Buy it Now. The fees aren't that big as a percentage of the item's cost, and you'll sell more when you're constantly higher up in the search results. beers scano.biz meble Could your item benefit from competitive bidding? Not every item is going to make bidders get excited and try to outbid each other. If you have items that consistently attract more than five bidders, though, you should always list then for as long as possible, to get the best price you can. People will be quite happy to follow your auction for days, bidding the price higher and higher as they go. What did the seller getting the best price do? Go back to that completed items display, and take a look at which durations the top seller uses the most often. The chances are that what they're doing works. Can you ship quickly? You might find that customers get frustrated if they have to wait for over a week for your auction to end, only to have to wait some more for the item to actually turn up. If you're running auctions with the longest duration, try to have the thing packed and ready to go for posting the day it ends. Is there a rush on? If it's the holiday period, or there's a sudden surge in demand for your particular item, then don't list items for as long as you would usually. It's in your interest to have a quick turnover, then you should be listing for the minimum of one day. How visible do you want to be? You might have noticed that most of the effects caused by varying item durations are basically caused by the fact that, by default, eBay sorts search results so that items ending sooner appear first. Since it's the default, this is the view most people use - meaning that items ending sooner get viewed much more. If you'd like a few more tips about increasing your auction's visibility on eBay, make sure to check out the next email. See you there!
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When And How To Cancel An Ebay Auction Early.

One day, you might decide that you want to end an auction early. Before you do, though, you should consider why you want to do it: cancelling auctions upsets buyers and upsets eBay, and there might be a better to way to get what you want.

I Want to Change my Listing.

If you just want to revise your listing, you don't always need to end it. For listings that have more than 12 hours left to run and haven't received any bids, you can revise almost everything. You can remove the Buy it Now price or reserve price, change the duration of the listing, or add listing upgrades.

If the listing already has one or more bids, then you can still add upgrades, or add to the description. You add more pictures too, if you want to. Once the listing gets into its last 12 hours, however, what you can do becomes far more limited, even if it has no bids: you can only really add to the description.

It's a very bad idea, by the way, to cancel one listing and ask bidders to bid on another listing for the same item instead. The chances are they'll be annoyed with you, and won't bother.

The Item is No Longer for Sale.

Perhaps you sold the item to someone else, you lost it or it got broken. Whatever happened, if you no longer have the item to sell, you should remove your listing - in fact, this is just about the only situation when eBay allow you to.

However, you need to make sure you get the listing removed quickly - if you leave it to the last 12 hours, eBay will refuse to let you remove it,


whatever has happened. This might seem cruel, but it's there to stop people from backing out in the last few hours because they want to try again for a better price.

So How Do I End My Listing Early?

You can do it at this page: http://offer.ebay.com/ws/eBayISAPI.dll?EndingMyAuction. Just type in the item number and hit 'Continue'.

Now, be very careful. The option you almost certainly want to choose is 'Cancel bids and end listing early', NOT 'Sell item to high bidder and end listing early'. You'll be asked to choose a reason why you ended the listing, and then it will end. Your bidders will be emailed to let them know what happened.

Note that ending a listing early because it looked like it wasn't going to get a good price is against the rules, and eBay could come after you and get upset.

Speaking of breaking the rules, if you're selling software on eBay, did you know that there are special rules that apply to you? Plenty of sellers have no idea, and are being caught out every day - that's why our next email will explain the rules clearly for you, just in case you need to know.
About the Author

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.